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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151
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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195
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17 PR Metrics For Comms Teams 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

Richardson is a Boston College professor who offers a daily analysis of U.S. Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. What kind of writers are on Substack? politics and history. How can PR pros use Substack?

Analysis 156
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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Media Training.

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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195