Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Data 130

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Social listening can help you find these niche influencers based on specific searches and account analysis. Check out our webinar on communicating sustainability initiatives effectively here.

How To 195

How To Consumer Social Media Community 195

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

Remote PR Jobs

SEPTEMBER 25, 2023

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 100

Mobile SEO Reputation Web 100

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Community Banking Advertising 40

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents. Managing a social media community is cool. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Birds of a feather…”. You got it.

Community 67

Community Measurement Analytics Trends 67

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. Presentation: 2021 Strategic Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. A5: #measurePR Impressions and audience analysis for the five-minute version. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW Communications Survey?

Training 98

Training Trends Media Survey 98

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Practitioners and academics operate in almost entirely separate communities. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Journalism 185

Journalism Advertising Advertising SEO 185

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation. Not our own, per se, but rather business and nonprofit reputations.

Reputation 60

Reputation Nonprofit Employee Analysis 60

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR.

Agency 117

Agency SEO Groups Energy 117

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 139

SEO Content Marketing Marketing Software 139

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Measurement 77

Measurement Advertising Advertising Community 77

Contently - Strategy

NOVEMBER 29, 2023

Competitor Analysis Analyze the content your competitors are creating to identify the topics that resonate with the shared audience. Engage in industry forums and communities to understand the ongoing discussions and concerns within your sector. Conduct a Content Audit Perform a content audit to analyze your existing content.

How To 52

How To SEO Content Marketing Engineering 52