Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

OCTOBER 31, 2018

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. The scientific study conducted in February 2019 specifically surveyed residents in Oregon.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation.

Communications 78

Communications Policies Product Launch Reputation 78

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Social listening can help you find these niche influencers based on specific searches and account analysis.

How To 195

How To Consumer Social Media Community 195

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. It has a latent insecurity about its contribution to reputation and marketing.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buchanan PR

APRIL 17, 2024

Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns. Competitor Analysis: Tracking competitors’ activities and comparing their online presence to gain a competitive edge.

Social Media 100

Social Media Trends Crisis Management Tools 100

Wadds Inc.

JANUARY 26, 2023

It remains an important means of building external reputation. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Modern media relations is almost entirely a form of text communication via email or messaging. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 135

Software B2B Pitching Data 135

Axia PR

MAY 25, 2021

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood. Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community.

Analysis 62

Analysis Survey Brand Branding 62

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer.

SEO 113

SEO Community Blogging LinkedIn 113

ImPRessions - Crenshaw Communications

MAY 29, 2020

How are brands communicating with consumers during the COVID-19 pandemic? Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. The royal “we” presumes familiarity, community and “caring.” – Stay strong.

Marketing 156

Marketing B2C Retail Print 156

Stephen Waddington

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. This report highlights that the reputational gains experienced during the pandemic have continued with rapid growth indicative of a thriving industry.

Report 97

Report Reputation Data Analysis 97

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR is about reputation. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Practitioners and academics operate in almost entirely separate communities. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Some may argue that this analysis should be a part of the scope of work once hired – that I’m giving away value I should be paid for. Melissa Vela-Williamson, APR, MVW Communications. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Writing 104

Writing Analysis Case Study Video 104

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Exaggerating claims There are also communications guidelines to consider. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Exaggerating claims There are also communications guidelines to consider. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Karen Freberg

JANUARY 12, 2018

I immediately got a message back from the community manager, Richard (who is great and super supportive of social media professors!) I may have to integrate this specifically into my social media managing online reputation assignment. along with other terms, including a few Twitter chats, communities and topics. This is great!

Tools 40

Tools Education Analysis Social Media 40

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Video Analysis. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month. Top challenges facing PR.

Survey 155

Survey Software B2B Pitching 155

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Reputation management is crucial. Jo Detavernier , Principal, Detavernier Strategic Communication .

Marketing 215

Marketing Content Marketing Social Media Employee 215