PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. When leaders are bold, proactive and tapped into the sentiments of their people, they can strengthen (or build) community and demonstrate a supportive culture. institution.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Stephen Waddington

JULY 1, 2021

Developing a Corporate Digital Responsibility governance framework To address CDR risk organisations need to develop a framework, underpinned by ethical values, to describe their management of data. Adopting a multi-function, multi-stakeholder approach is a good starting point outlined in the report.

Corporate 141

Corporate Report Privacy Government 141

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

The Proactive Report

NOVEMBER 21, 2023

Audience analysis and tracking can help you with this. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. And these are the top five podcasts they listen to.

Newspapers 130

Newspapers Social Media Data Consumer 130

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

JUNE 26, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. Law, ethics, professional standards, leadership and personal skills appear to be protected areas.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. We are a science-based organization and stick to fact-based media.”. Our regional outlets are pretty good.”. “We

Survey 145

Survey Media Report Journalism 145

Stephen Waddington

JUNE 26, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. 3 Investigate the third party tool market The vendor community is keen to sell into the PR market. AI goes a stage further.

Ethics 69

Ethics Technology Analysis Conference 69

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 137

Survey Communications Measurement Internal 137

Stephen Waddington

JULY 11, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities.

Reputation 60

Reputation Corporate Survey Employee 60

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 3, 2022

A thematic analysis of contemporary books, articles, and speeches from 1938 to 1942 explored the profession’s ideology. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

APRIL 21, 2016

One lesson learned was to use a baseline analysis and survey, which I did not fully possess at the time due to time and resource constraints. Looking back, I would have created a project plan that followed the RPIE method at AspenPointe, where I am currently the communications manager. So, was the APR yearlong journey worth it?

Public Affairs 60

Public Affairs Education Analysis Study 60

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis. 7) User reviews and community comments. Is that relationship building?

Case Study 118

Case Study Software Data Web 118

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. The good news is that the demand for PR professionals like you is high and the time is now.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

NewsWhip

JUNE 2, 2021

Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. According to Marshall Manson of Brunswick Group: “We’ve done a lot of work to test NewsWhip predictive analysis, especially in high pressure situations and we are persuaded that the data is excellent.

Media 88

Media Data Reddit Crisis 88

Karen Freberg

AUGUST 6, 2017

We are seeing more and more people discussing this in the community, and in some cases, calling out professionals who have made their name as “influencers” in certain areas. Evaluate the health of their community online. Look at not how many people are reaching out to the influencer, but see what they are saying.

Social Media 40

Social Media Media Sports Analysis 40

Mindful Marketing

SEPTEMBER 8, 2018

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? NFL executive vice president of communications and public affairs Jocelyn Moore offered the following: “The National Football League believes in dialogue, understanding and unity.

Sports 50

Sports Ethics Public Affairs Analysis 50

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 97

Agency Trends Marketing Survey 97

PR in High Definition

JULY 24, 2018

For example, AI is used to generate clippings books in seconds, while social listening and monitoring tools help us identify and build communities, track conversations and analyse sentiments. In future, machine learning will provide lightning fast data analysis, evaluation and even problem solving.

Analysis 48

Analysis Tools Data Exercises 48

Maxim Behar

OCTOBER 15, 2023

In all of social media, you can go in and see that analysis. The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. So 6 Bulgarian companies got their business ethics standard. Shumen years are a very distant memory for me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. Stance is an “alternative to traditional sentiment analysis.”

Software 128

Software Pitching Ethics Privacy 128

Onclusive

AUGUST 30, 2023

With a competitor and risk analysis tool, you can easily figure out who’s best to talk to with the ability to identify target influencers and audiences within mainstream and social media. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 14, 2021

less-than half (48%) participate in online communities with their audience. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).

Marketing 103

Marketing Survey B2B Government 103

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. This is PR at its finest – relations with a public community. Now, it’s say whatever you want about whomever you want.”. Say whatever you want? 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. A business impact analysis (BIA) evaluates the possible impact of a business crisis by identifying and quantifying the risks. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

OCTOBER 16, 2021

I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table? Client analysis.

Case Study 85

Case Study Ethics Community Trends 85