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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? By comparison, during the 2008 recession GDP shrunk by no more than 2.1% It is also creating opportunities for smart, assertive agencies.

Agency 122
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

Internal 147
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A New Era for Measuring Communications Campaigns

PRSay

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. Shalon Roth is co-author of the book “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” (Routledge 2019).

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Content quality, including a sentiment analysis.

Exercises 136
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ICON 2021 Recap: Panelists on the State of DE&I in PR and Communications

PRSay

By comparison, the overall U.S. How can PR agencies and organizations improve those metrics?” president of the Americas for FleishmanHillard International Communications in San Francisco. “We It takes a sustained commitment and an openness for agency leaders at all levels.”. percent white, 8.3 percent African American, 5.7