ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. Sponsored content is often confused with native advertising , but it’s actually a subset of it. But can we say that for sponsored content

Advertising 334

Advertising Advertising B2B SEO 334

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Let me tell you about one such story. Find your story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal.

Advertising 87

Advertising Advertising B2C Retail 87

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal.

Advertising 60

Advertising Advertising B2C Retail 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Who saw it? How much time did they spend on the story?

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. This can occur in other ways too.

Storytelling 60

Storytelling Film Interviews Policies 60

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Once the company has a clear brand identity, it needs to communicate it consistently across all marketing channels.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

The Resolution Blog

JANUARY 31, 2020

unless they are presented as proof/evidence. Impact Is More Important Than High “Vanity” Metrics Paul Sutton : “Judges want to see evidence that you took the time to fully understand the business challenge presented to you, and that at the end of a campaign you related your results back to that business challenge.

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

DECEMBER 29, 2015

So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

NewsWhip

OCTOBER 30, 2019

The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media. When we looked at Angrys alone, the most Angry reacted post was from a niche audience that was upset about a channel GSK chose to advertise on, rather than the collaboration with WellChild itself.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

FEBRUARY 10, 2020

Brands that understand the power of a story, and those that at least want to explore that as a marketing or advertising option, are smart to build a dedicated public relations (PR) team, either in-house or by outsourcing PR professionals. Effective teams play a key role in both the present and future plans of the brand.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Measurement 167

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation. Are the 4Ps ready for a makeover?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Polaris

JANUARY 2, 2015

So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone wanted to understand the new rules. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. At Contently, I think you know how much we value storytelling by now. It’s vital to take a step back from promotional advertising. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

PRSay

SEPTEMBER 13, 2018

in June, I’m excited to present “Improving Brainstorming Methods to Win More Business” at ICON. This approach, which is utilized by our internal agency called The Records Lab, continues to help us generate winning PR and advertising campaign ideas for our commercial clients. 8 at 11:45 a.m.

Conference 82

Conference Internal International Creativity 82

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Konnect Agency

JUNE 8, 2023

This curated section presents a wide array of content, carefully tailored to cater to individual preferences and interests. Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. Looking to build an Instagram presence?

Instagram 52

Instagram Guidelines Social Media Video 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320