Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 86

Social Media Media Mobile SEO 86

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 87

Survey Measurement Employee Retail 87

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. How will you know your email marketing campaign is a success?

Marketing 210

Marketing Apparel Data Software 210

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. More isn’t better.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Be sure to advertise this before the event. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. How do you measure that success? That includes the guest experience, the environment, advertising and social media. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. PR and marketing professionals need to be pragmatic about their digital tools and tactics, and need to regularly measure their effectiveness. ”

Social Media 120

Social Media Facebook Print Advertising 120

Konnect Agency

AUGUST 24, 2020

The aisles and online retail sites are already filling with this holiday season’s latest and greatest. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. Retail and returns.

Trends 52

Trends Retail Consumer Banking 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Zappos, an online shoe and clothing retailer, is famous for its customer service. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? How do you measure the success of word of mouth?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Suppose you’re trying to formulate a 2015 SEO strategy.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. They’re a huge site for retailers. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. After all, Pinterest is still growing at a pretty significant clip. But Pinterest?

Pinterest 97

Pinterest Social Media Tools Media 97

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. PulsePoint is a global programmatic technology company redefining digital advertising. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

PR in High Definition

AUGUST 30, 2017

LinkedIn allows you to set up sponsored content for existing posts (or you can make a brand new one) and target a specific group of people, perhaps marketing managers and marketing directors at retail companies. Make sure you use a trackable link to measure impact on the website and see what people do once they land there.

How To 48

How To Media LinkedIn Retail 48

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

MARCH 12, 2019

So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received. Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them.

Agency 54

Agency Healthcare Interviews Insurance 54

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Build a Retail Social Media Campaign. Instagram Rolls Out Deeper Analytics for Advertisers. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Tips for Perfecting your Pitch.

Case Study 49

Case Study Retail Resources Twitter 49

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google.

Engineering 67

Engineering Reputation Social Media SEO 67

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). Big win.

Social Media 60

Social Media Product Launch Instagram Media 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. Sandberg also pointed out marketers who optimize videos for a compelling visual experience – without audio – in the first 3 seconds do extremely well in the news and ad feeds.

Mobile 60

Mobile Facebook Social Media Instagram 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Journalism 50

prTini

JULY 6, 2016

We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Believe it or not, that’s how we measured our success: how good is the client’s “thud factor”? Not even quality , just quantity. For them, one of the top priorities is profit margin.

Conference 44

Conference B2B Retail Print 44

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Unless Fiji Water has tools and controls in place to measure an uptick in sales they are able to directly attribute to the stunt - nobody knows.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. I had walked past a sign on the sidewalk, for Alpharetta Cell Phone Repair , a dozen of times over the last year on my way to get a haircut.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Unless Fiji Water has tools and controls in place to measure an uptick in sales they are able to directly attribute to the stunt - nobody knows.

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62