5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Konnect Agency

AUGUST 24, 2020

The aisles and online retail sites are already filling with this holiday season’s latest and greatest. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. Retail and returns.

Trends 52

Trends Retail Consumer Banking 52

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. So, you know that whole joke about, what is the difference between PR and advertising? Do you think people can?

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. They’re a huge site for retailers. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. After all, Pinterest is still growing at a pretty significant clip. But Pinterest?

Pinterest 97

Pinterest Social Media Tools Media 97

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Suppose you’re trying to formulate a 2015 SEO strategy. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. PulsePoint is a global programmatic technology company redefining digital advertising. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. cta] The post State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality , just quantity.

Conference 44

Conference B2B Retail Print 44

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Agency 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. Kirsty: So my career has always been in PR agencies from day one.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Agency 48

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. I had walked past a sign on the sidewalk, for Alpharetta Cell Phone Repair , a dozen of times over the last year on my way to get a haircut.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. A few important qualifiers here: 1. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials.

Facebook 49

Facebook Twitter Measurement Blogging 49

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Beyond PR

JUNE 5, 2018

Tools like Ubersuggest make it easy to see exactly which terms are driving in traffic while measuring important factors like competition and cost per click (CPC). This problem is worsened by the fact that most marketers are in the dark when it comes to measuring the effectiveness of their influencer marketing campaigns.

Media 40

Media Employee Pitching Data 40

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Regarding the globalization of operations and businesses, we are seeing a lot of crossover of best practices that appeal to universal audiences.

Local 133

Local Crisis Management Internal International 133

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. The platform essentially represents another arm for e-commerce and retail brands looking to start selling on Instagram.

Social Media 87

Social Media Trends Media Instagram 87

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. _Amazon is an advertising company. _Amazon is a retailer. Q8) What is ROKU and why all the buzz? __. __. Q10) True or False?

Media 41

Media Public Affairs Journalism Retail 41

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). He is also understood to be the world's first book retailer whose business model was to sell books to the public.

Ethics 52

Ethics Communications Print Television 52