ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Self-serving? Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Agility PR Solutions

NOVEMBER 6, 2019

They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60

Print Newspapers Policies Local 60

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. The study identified 21% of its respondents as “believers.”. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

Landis PR

AUGUST 7, 2023

But what about smaller brands in local markets who need to speak to a local target audience? Studies show that 82 percent of people who get a recommendation from a micro-influencer are more likely to follow it. This makes their recommendations more powerful. How to find them?

Local 52

Local Instagram Facebook Social Media 52

Victorious PR

DECEMBER 8, 2022

Some tend to go it alone and may lean towards traditional advertising. The blockchain and metaverse are intricate industries that need to be studied and learned. PR has a much more targeted strategy than advertising to help your company become heard. Whatever it may be, PR is essential to the success of that project.

Real Estate 52

Real Estate Education Advertising Advertising 52

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri.

Marketing 113

Marketing Instagram Media SEO 113

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. But the work was also about trying to reverse a disturbing trend.

Case Study 94

Case Study Guidelines Study Creativity 94

Communications Conversations

MAY 4, 2016

Locally, here in Minnesota, I think about Prince. And, it certainly wasn’t advertised broadly. Brand lesson: The real key to a successful employee advocacy campaign isn’t the software or platform–it’s the sense that this is something really cool, and you got an invite to be a part of it. mind you).

Case Study 60

Case Study Employee Study Software 60

Mindful Marketing

SEPTEMBER 25, 2021

3) Laugh: Two research colleagues and I recently completed a study about playful teasing in advertising in which we learned that good-natured ribbing builds social bonds. As a young aspiring athlete, I enjoyed playing basketball at local playgrounds with friends.

Brand 76

Brand Branding Local Advertising 76

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt. (If

Blogging 183

Blogging Comparison eBook Case Study 183

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Who are the professors of a given field of study?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Who are the professors of a given field of study?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Who are the professors of a given field of study?

Industry 52

Industry Real Estate Healthcare Tourism 52

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Study, study, then study some more. Even if you don’t feel ready to go through the process, consider taking the APR Online Study Course for your own professional enhancement. Within a few weeks, I was full-time.

Telecommunications 84

Telecommunications Automotive Study Retail 84

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

Film 136

Film Local Leadership Radio 136

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Deirdre Breakenridge

JANUARY 13, 2015

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. [ii]. Communicate inclusiveness. 1] Larson, Selena.

Conference 150

Conference Training Healthcare Policies 150

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. A well-functioning news media is critical to democracy. million times.

Social Media 73

Social Media Print Study Advertising 73

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. What Will I Study? However, having a wide array of PR study offers more options in the competitive job market for new graduates. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

APRIL 27, 2021

In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field. The current practice emphatically shows that over the last 20 years the image of our country was based on two uncertain and quite fragile pillars – TV advertising campaigns and the so called ‘’road shows’’.

Government 52

Government Tourism Advertising Advertising 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. She believes the same issues apply in advertising and PR. Broom, David M.

Government 103

Government Education Print Ethics 103

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. This was followed by “social networks and search engines bypassing traditional media” with 25%. what is unstated is 75% of reporters may see these as a fact of life.

Survey 103

Survey Report Media B2B 103

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Case Studies where Marketing Profits

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Advertise with the Talking Points E-newsletter. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey.

Mobile 60

Mobile Survey Marketing B2B 60