ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Stephen Waddington

FEBRUARY 17, 2019

A cottage rented via Airbnb on a local farm was a huge success but less so the Drivey car rental. People advertise their cars on the platform when they’re not using them. FuturePRoof podcast: Socially Mobile In the latest #FuturePRoof podcast Sarah and I ask whether the Netflix Fyre Festival documentary is a PR disaster.

Mobile 79

Mobile Local Tools Community 79

Cision

JULY 5, 2016

Pay the man (“Pay” = buy advertising, “the man” = Facebook). At extreme scales (hyper-local and large-scale), Facebook’s organic reach may have had an impact on sales or awareness. Most businesses who use Facebook to communicate with audiences already promote posts or explicitly advertise on Facebook.

Facebook 216

Facebook Advertising Advertising Mobile 216

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Targeting, machine learning and commerce are driving growth.

Report 81

Report YouTube Privacy Web 81

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JUNE 10, 2017

While the report, which is 355 slides long, is certainly much larger than just web marketing, here are some of the things that stood out for me: Slide 12: Internet advertising is a $73B market in the US with double-digit growth; Slide 15: Google and Facebook command a majority of market share; Slide 38: User generated content elicits 6.9x

Trends 84

Trends Marketing Mobile Web 84

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Local Business Prospects and Networking Opportunities. LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Company Hires.

LinkedIn 84

LinkedIn eBook Mobile Local 84

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 31, 2015

.” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

Shift Communications

DECEMBER 11, 2015

Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Social shares and UVMs won’t cut it anymore.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Broadcast: Increased Collaboration Between Campus and Local Media. but “ How should I reach young adults?”. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables.

Brand 40

Brand Branding Local Instagram 40

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. This period corresponded with the rise of mobile networks and devices. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

wiredPRworks

JUNE 10, 2020

In the last three months, Yappa has soared to 78 million page views, and continues to partner with local and national community initiatives. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. About Ziff Davis.

Video 52

Video Local Tools Conference 52

Shift Communications

AUGUST 3, 2015

Name five mobile providers in your head. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Another example of a traditional environment is the telecommunications industry.

Strategy 60

Strategy Telecommunications How To Advertising 60

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

PR in High Definition

AUGUST 30, 2016

The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. Snapchat recently debuted its first 360-degree video advertising with a trailer promoting the latest thriller from Sony Pictures Entertainment, ‘Don’t Breathe’.

Video 54

Video Mobile Pinterest Advertising 54

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. What’s driven the convergence of PR + marketing + advertising? Meet people where they are. She also believes that one of the best ways to reach rural Americans is in their community. Social media.

Social Media 97

Social Media Conference Media Corporate 97

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 20, 2015

Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country. What makes it unique from, say, Instagram, Flickr or Vine is that Snapchat is entirely mobile-based. Now, it’s all about snapping.

Brand 48

Brand Branding Marketing Mobile 48

Maxim Behar

OCTOBER 15, 2023

My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some clients just want PR without advertising or social media support. Reach – Today, many PR agencies are focused on local markets but struggle with national work.

Agency 80

Agency Automotive Mobile Local 80

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. What ensued was the creation of a 53-foot-long Mobile Mooseum. Wells Fargo 's 11 museums across the U.S How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103