Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 3) Training events or skills showcase. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base.

Sports 122

Sports Creativity Instagram Local 122

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. what you can pitch your local media for the month of October. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month. LGBT History Month. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Solo PR Pro

MAY 8, 2018

Direct advertising. Internal communications. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations.

Public Affairs 40

Public Affairs Internal International Community 40

Communications Conversations

SEPTEMBER 1, 2016

Do we really work hard to develop our internal talent on a daily basis? And, according to Smith & Beta’s “State of Advertising Talent Report”, I may be right. I’d create mini-mastermind groups around different topics, led by internal folks who have a particular expertise or passion in the subject matter.

Company 60

Company Case Study Internal International 60

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. I could step in with minimal training or guidance. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

An unfortunate result is that some marketing (and communication and PR) practitioners promote environmental attributes or “green claims” by means of various media channels, often without any training in environmental processes and issues. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? 7. Train, simulate and prepare. What channels will the information be released through? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

Bianchi Biz Blog

MAY 18, 2023

Staff experience – Are the staff members earmarked for your account senior professionals with 12 or more years of experience in your area … or are they junior professionals who are smart and eager but will require a lot of your marketing department’s time being educated, coached and trained about your sector?

Agency 80

Agency Automotive Mobile Local 80

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Interestingly, the only performance I found with an advertised Twitter hashtag in the print program book was the UK’s James and Jamesy #HighTea show. Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Ethical Voices

MARCH 28, 2022

I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52

Ethics Strategy Real Estate Local 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

Communications 79

Communications Pinterest Reddit Radio 79

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. It bisected different farms and lands, but more broadly Keystone also represented an international issue. Talking Points.

Data 78

Data Media Analytics Energy 78

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Maxim Behar

MARCH 11, 2021

But is this the right way to advertise a destination? It would be great to see our Minister of Tourism and the National Board of Tourism, which moreover have an exceptionally intelligent and well-trained team, along with a group of PR experts and international branding specialists, to build a strategy.

Tourism 52

Tourism Government Hotels Travel 52

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s become social and uses data.

Publicity 164

Publicity Ethics Data Community 164