PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. And it’s so awesome!

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PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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Pitching Television Trends YouTube 130

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

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How To Pitching YouTube Advertising 130

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

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PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. I’ll give you an example. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE.

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The Stalwart Blog

JULY 25, 2017

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness.

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Newspapers Strategy Television Advertising 68

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. So check all of this out. Follow the formula. I can’t wait to see you in the media.

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Publicity Video Pitching System 130

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. It can create ads as good as a graphic designer, for example. Host: I am glad that we managed to do the interview just when the song came out because it's different, we didn't expect it from you.

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Radio Ethics How To Writing 59

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. For example, often they formed coalitions to interact with government and then with the government interacted with an organization.

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Reputation Social Media Internal International 52

MaccaPR

JUNE 1, 2016

For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers. Do you have an example of a project that used this approach to help a client understand its audiences’ conversations and form content around them? "In

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Brand Branding Storytelling Healthcare 48

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. A great example is Excedrin’s recent social hashtag campaign tied to the third and final presidential debate.

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Television Interviews Engineering Tools 120

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

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Publicity Small Business Advertising Advertising 67

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

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Print Social Media Web Television 64

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

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Publicity Marketing YouTube Video 225

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s. The publication educates farmers about new agricultural technologies.

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Content Marketing Marketing Agriculture Newspapers 60

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

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MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. But is this the right way to advertise a destination? Watch the whole interview here.

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Tourism Government Hotels Travel 52

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Maxim: Yes, a business television. There isn't such music that would later be released on a soundtrack—for example, John Travolta's films. Peter: A small TV station.

Film 59

Film Industry Television Technology 59

Maxim Behar

JULY 9, 2023

In my opinion, it is not even necessary for someone to take a step, from the judiciary to go into politics, because there are many such examples. For example, clearing riverbeds, building dikes. Televisions, yours, national, radios. Maxim: Let me get back to the step. Let's see a picture of the affected areas today.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

In my opinion, it is not even necessary for someone to take a step, from the judiciary to go into politics, because there are many such examples. For example, clearing riverbeds, building dikes. Televisions, yours, national, radios. Maxim: Let me get back to the step. Let's see a picture of the affected areas today.

Communications 52

Communications Policies System Government 52

Maxim Behar

AUGUST 6, 2022

Not to mention the Coral beach for example. Our tourism advertising, if there was any at all, was plain, naive, boring and inert. And at the same time, it was the subject of at least a dozen specific press conferences, interviews and intelligent analyses. Hardly anyone actually understood what is happening. At least for now.

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