PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 66

Publicity Small Business Advertising Advertising 66

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. You can see an example of my recent work on a similar post in [Publication]. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. The post Beneficial and Creative Marketing Strategies appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Social Media Strategies. Content Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting? Actually, it’s quite easy.

Infographics 101

Infographics Fashion Advertising Advertising 101

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Owned (company blogs). Visuals (photos, infographics, etc.). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Solo PR Pro

AUGUST 14, 2018

Examples abound, from the attorney seeking to tamp down bad press resulting from representing a particular client to the physician falsely accused of a surgical error, once this negative information is online it’s a challenge to combat. Infographic by MDG Advertising. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Shift Communications

JANUARY 16, 2018

For example,there is an app called Discord that is sort of like Slack but it has a very heavy gaming community. If you’re hiring or recruiting, for example, developers, guess where you should be? When was the last time that you created an infographic? 00:07:24] Your Blog. How many people read the corporate blog?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

NOVEMBER 2, 2016

For example, an oven may be self-cleaning and preheat in under five minutes. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts. Those are features.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Create a list of outlets or blogs that your target buyer is probably reading (if you don’t already have one). Map out related blog content. Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Presspage

AUGUST 15, 2017

Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

OCTOBER 24, 2017

With many now employing paid, earned, shared and owned media strategies and content marketing underpinning many tactics, the clear demarcation between PR, Marketing and Advertising is evolving. Example: Vague: Gain new followers. In the above example, the goal is 20%, and tied to a specific topic. How can you be SMART?

Marketing 40

Marketing Measurement Infographics Technology 40

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Many of these use examples from Canva’s layout library, which provide images for direct customization and use (at a cost) or just inspiration. Let’s look at another great example from the layout library.

Infographics 60

Infographics Tools Guidelines Writing 60

Beyond PR

DECEMBER 15, 2016

This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. For starters, it is important to distinguish between advertising and PR. A solid PR campaign can boost advertising, but advertising is no substitute for a comprehensive approach to PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

OCTOBER 11, 2016

For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions. The Social Media Inflation Index 2016 [Infographic]. And don’t miss a post: subscribe to this blog by email here. The net effect is similar on other platforms as well. 2) For Business, it Pays to Tweet Back.

Social Media 60

Social Media Study Media Survey 60

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Please support my PR blog by sharing it with other communication professionals.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149