Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JANUARY 31, 2024

Here’s a step-by-step guide to targeting and reaching your audience, from analysis through to deployment : Audience Analysis: Identify and understand your target audience. Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

MAY 10, 2018

According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Competitor Analysis: Observing competitors’ PR tactics for strategic planning. As well, it synthesizes a host of ideas. Media Monitoring: Tracking media mentions to gauge public perception and reach.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. Marketing Dive: 67% of marketers think digital advertising hurts creative quality.

Creativity 77

Creativity Study Survey Advertising 77

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Disclosure: inMotionNow is a Sword and the Script Media, LLC client.

Survey 76

Survey Trends Communications Storytelling 76

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”. 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 64

Creativity Marketing Analytics Measurement 64

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. They provide thoughtful analysis. I read the newspaper. I read emails.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. A Comprehensive Analysis. Social media has become, in many senses, the very thing it once disintermediated. Anchor text links in press releases too are another example. are presented to smartphone users, on average.”.

Web 60

Web Google Mobile B2B 60

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. After conducting an analysis, adjust activities accordingly for ongoing lead generation. Or make it more interactive? We Can Help.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 3, 2015

It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential. The third source is Twitter lists.

Industry 60

Industry Pitching Survey Twitter 60

Buzzstream

AUGUST 13, 2018

Having a single metric for all aspects of site analysis can obviously be very valuable. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”. Review on page advertisements. Sponsored Posts.

Google 118

Google Measurement Advertising Advertising 118

Buzzstream

JUNE 5, 2024

It’s an advertisement for Signs.com. WriterBuddy AI Tools Industry Analysis Strategy: Using an enticing data visualization to build links. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. Plus, it’s not just a flashy post designed to get links. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Queue Ads and Paid Promotion.

How To 125

How To Data Community Groups 125

PR Breakfast Club

JULY 6, 2015

Know which social media sites respond best to the use of images in advertising campaigns. Further analysis done by WebpageFX found that scheduling posts early in the day, and on Mondays and Thursdays, provides the best results. Big beautiful images draw readers in. 4) Post Early and Often .

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Look to see how many touches were involved and role content played in the deals you closed.

B2B 113

B2B Consumer Marketing Survey 113

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60