Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. The empowerment of the healthcare and health information consumer will be larger and more significant than ever before. Facebook and Google dominate digital advertising. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. These people represent your potential audience and they are turning to social media for healthcare-related information. No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes. What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Almost certainly not, except for certain regulated businesses like healthcare and finance. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues.

Ethics 178

Ethics Publicity Enterprise Groups 178

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

Radio 170

Radio How To Community Storytelling 170

Landis PR

APRIL 11, 2022

Headed to the San Francisco Bay Area after working in fashion, advertising and publishing. I’ve opened retail chains, promoted packaged goods, worked in the interior design sector, healthcare, casinos, hospitality, nonprofit, you name it! . Can you tell us about your background? . What is your favorite part of your job? .

Nonprofit 52

Nonprofit Healthcare Fashion Retail 52

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. Can you tell us about your background? You name it, and I’ve probably done it! What is your favorite PR campaign you’ve worked on?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people.

Financial 52

Financial Social Media Banking Media 52

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies. You can connect with her on LinkedIn.

Healthcare 90

Healthcare Ethics Software SEO 90

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

MAY 21, 2019

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. BH: I’m a believer in surround sound, which I referred to earlier, even though I’m a social media advertiser.

B2B 81

B2B Social Media Company Marketing 81

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Healthcare providers. Marketing and advertising. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Which industries/groups are doing so? Entertainers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance.

Facebook 60

Facebook Mobile Retail B2C 60

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? The client recognized the inadequacies of the research and rightly tore a strip off of me…nearly firing the agency over the incident. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

Training 65

Training Ethics Data Analysis 65

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. By Seedepth. In this business, we’ve all had humorous client requests or reporters that have asked for things that seemed a bit out of bounds.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency.

Ethics 52

Ethics Strategy Real Estate Local 52

Landis PR

NOVEMBER 27, 2023

She shared that at Macy’s, they do a lot of advertising on radio and Spanish language TV, because they know that’s where their Hispanic consumers are. Julissa shared that Macy’s is also cognizant of advertising in Spanish. The company also recently launched a brand of women’s clothing that’s for all body types. “I

Industry 59

Industry Radio Community Consumer 59

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mark My Words

JANUARY 14, 2021

Harry and Meghan began their show by paying tribute to healthcare and frontline workers for their ‘sacrifices’ and remembered those who have lived through ‘uncertainty and unthinkable loss’ during the coronavirus pandemic. .’ It’s been an awful time for people, so I hope that we can heal in 2021.’

Privacy 60

Privacy Healthcare Instagram Banking 60

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148