ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. React to breaking news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News. Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. I’ll use “ PR metrics ” as an example.

Media 197

Media Newspapers Google Energy 197

PR Conversations

JUNE 28, 2020

There are some acronyms that we become so familiar with that we no longer know who originated them. Jesper Anderson tweeted: Who coined the acronym PESO originally? He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Measurement 133

Measurement Social Media Blogging Mobile 133

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. A recent tweet about a “Frank Lloyd Wright inspired cabin” made me think about the PR jargon that clutters press releases and business memos. Even worse are the acronyms. Building buzz without the buzzwords: ban these terms.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

PR in APAC offers big opportunity (and hurdles). The APAC tech boom has created immense opportunities for PR programs in the region, as well as many challenges. However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. .

Mobile 156

Mobile Local Technology Trends 156

Buchanan PR

MARCH 10, 2022

IYKYK (acronym for “if you know you know,” you know or having experienced it first-hand you’re aware) that having grown up with the internet and smart devices, Gen Z-ers are very tech-savvy and bring new ideas and cultural understandings to their work. acronym for “greatest of all time). labor force by 2030.

Employee 52

Employee Communications Groups Journalism 52

ImPRessions - Crenshaw Communications

JUNE 26, 2018

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Here’s how.

Privacy 149

Privacy Technology B2B Data 149

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

ImPRessions - Crenshaw Communications

JUNE 26, 2018

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Here’s how.

Privacy 120

Privacy Technology B2B Data 120

Communications Conversations

APRIL 1, 2021

Having been in the credit union industry, there’s the added benefit of understanding some of the acronyms! Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. Would you ever go back?

Financial 148

Financial LinkedIn Groups Sports 148

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications?

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

OCTOBER 7, 2019

Learn the civilian language of PR. Just as the military has its own language and set of acronyms, the civilian industry has specific terms within the profession. Communicate clearly. Getting better at the bookends of a PR campaign and improving your research and evaluation skills will make your transition easier. •

Public Affairs 121

Public Affairs Publicity Course Ethics 121

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

How you’re going to achieve them – the development of PR strategy – is another story. Understand PR’s role. PR works best when all parties understand what it is and isn’t, as we addressed previously. PR can benefit from increased activity on those fronts and vice versa. Don’t despair.

Strategy 120

Strategy Leadership Creativity Communications 120

Cision

OCTOBER 22, 2015

Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. Called PANTCHEK, the handy (and hilarious) acronym breaks the process down into eight straight-forward steps. Don’t let your defensive side rule how you communicate.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Sword and the Script

DECEMBER 7, 2021

So, while I struggle to imagine what I’d do with a Siri like interface on PR software today, it’s useful to keep in mind, two things: a) it’s taken a while, but PR software has come a long way; and. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? DeepReason.ai

Software 85

Software Publicity Technology Data 85

Waxing UnLyrical

JULY 29, 2021

And of the many, MANY lessons COVID-19 is teaching us, this seems to be a big one: that anytime you have to communicate about, during, and through a state of change, you MUST keep it as clear and simple as possible. KISS, then TELL to communicate effectively. You know that old acronym, KISS? It absolutely can. Then TELL.

Communications 52

Communications Strategy Crisis Communications Crisis 52

Flack's Revenge

MAY 16, 2016

Communicate Clearly when others are Confusing. Using the acronyms, buzzwords and slang identifies you as a member of the club, an insider who is smart about the business. Using the acronyms, buzzwords and slang identifies you as a member of the club, an insider who is smart about the business. How can you fill the space?

B2B 120

B2B Marketing Industry Examples 120

PR Fuel

SEPTEMBER 16, 2020

You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR? If you’ve ever wondered, “what does PR stand for?” We’ll explain that PR acronym, and we’ll walk you through the top five features of compelling PR.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Humans still needed Two years ago, Jean Valin led a project to explore the impact of AI tools on the PR profession on behalf of the CIPR #AIinPR panel. Tool adoption is almost entirely limited to automation tools.

Tools 100

Tools Analysis Technology Internal 100

Communications Conversations

MAY 2, 2019

It’s the acronym that has come to define our generation of marketing and communications. Then again, this is focused on PR and comms–I have a feeling CEOs are thinking about it from a PR perspective, not an advertising/marketing perspective. But, it’s also a model in constant flux. Big disconnect there.

Study 95

Study Agency Data Survey 95

Rock the Status Quo

APRIL 11, 2015

Like most relationships that turn sour, the problem was rooted in communication issues. Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker. I fired a brand new client last night. So what happened? AN IMPOSSIBLE TASK.

SEO 100

SEO Marketing Small Business Google 100

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. You may have noticed more spam in your inbox lately. TL:DR Summary Don’t have time for the full article? When Do The New Rules Go Into Effect?

Google 133

Google Guidelines SEO Reputation 133

Flack's Revenge

FEBRUARY 4, 2015

Communicate Clearly when others are Confusing. Using the acronyms, buzzwords and slang identifies you as a member of the club, an insider who is smart about the business. Using the acronyms, buzzwords and slang identifies you as a member of the club, an insider who is smart about the business. How can you fill the space?

B2B 120

B2B Technology Social Media Marketing 120

Cision

JULY 26, 2016

Your PR campaign won’t be successful if you’re only focused on one thing. David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. How did you get your start in PR? I knew I’d found my calling.

Writing 120

Writing Engineering Journalism Analytics 120

PRSay

SEPTEMBER 13, 2022

An acronym for “Child of Deaf Adults,” the movie is a coming-of-age story about Ruby (Emilia Jones), a young woman who is the only hearing member of a deaf family in Gloucester, Mass. One, because it was authentically written and it represented our community in a very positive light, something you don’t see very often. What happened?

Film 148

Film Television Community Interviews 148

Shift Communications

MARCH 18, 2019

At this time last year, I was in the same position you are now and while I was excited to start my PR career, I wasn’t quite sure what to expect. Research if there are any network events, job fairs or symposiums happening on campus and in your city where you can gain insight through talking with or listening to PR professionals.

Agency 79

Agency B2B Internal International 79

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Trends 0

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. It’s safe to conclude that the PR stewards at HP weren’t keen to welcome a one-person PR agency which had opened for business two months prior. “No

Agency 130

Agency Storytelling Corporate Enterprise 130

PRSay

AUGUST 11, 2016

I am now officially a member of the community of American APR professionals, and the acronym behind my name sends out a strong signal to any potential client that I am tuned in to American PR best practices, legislation and ethics. . PR practitioners should always seek to raise the bar as high as possible.

Education 60

Education Ethics Advertising Advertising 60

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, and post-event evaluations were positive. But not every success is intuitive. Addressing An Audience? Make it More Than a Monologue. Plan icebreakers. .

Conference 178

Conference Groups Examples Exercises 178

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Polaris

DECEMBER 8, 2015

It helps anyone who communicates via a keyboard be more succinct in their day-to-day writing. Here’s a chapter-by-chapter breakdown of how Why Your Writing Sucks teaches you to become a better communicator. #1 Here’s a chapter-by-chapter breakdown of how Why Your Writing Sucks teaches you to become a better communicator. #1

Writing 100

Writing Resources Marketing Communications 100

Konnect Agency

APRIL 1, 2021

There are a few ways to do this, check them out: Drive the Mission in Media Communications. Let’s take a step outside of the media world for a second because there’s more to making a brand stand out from the celebrity founder than PR, right? More often than not, brands have a unique, heart-warming mission that deserve the spotlight.

Brand 59

Brand Branding How To Consumer 59

Shift Communications

OCTOBER 12, 2015

What’s the ROI of PR? If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive. The outcomes of PR are so much higher in the funnel that the average salesperson doesn’t see them at all.

How To 60

How To Analytics B2C Google 60