Newsfile

OCTOBER 24, 2023

11 Tips for IR Pros to Host Virtual Earnings Calls As a dedicated IR pro, it is important for you to concentrate on best IR practices like detailed disclosure and clear communication. Use the following tips to ensure your virtual earnings calls are successful. Technically Prepare 3. Promote Your Earnings Call 2.

Conference 52

Conference Government Retail Analytics 52

Deirdre Breakenridge

JULY 23, 2014

You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. When I mentor young professionals, we discuss the importance of preparing for a job interview.

Interviews 402

Interviews Meeting Exercises Social Media 402

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. Then, go ahead and tag the celebrity on social media. If the celebrity already frequents the site, your article will be more likely to attract his attention. How is your information exceptional?

Strategy 243

Strategy Writing Social Media Guidelines 243

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. A social media management dashboard. Engagement – shows who is responding to your social content. Content suggestions for posting to your social accounts. Google Analytics.

Tools 207

Tools Analytics Google Measurement 207

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Now you may say, “But, I’m already learning online and through social media every day.” If you’re interested in increasing your knowledge, then here are five easy tips to learning in not so obvious places.

Reddit 236

Reddit YouTube Google Course 236

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Want more tips on creating a strong, well-structured press release?

Examples 225

Examples Insurance Insurance Fashion 225

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Members ask questions and the community rallies together to provide answers, support and tips.

Facebook 178

Facebook Community Advertising Advertising 178

Buzzstream

JANUARY 16, 2024

Then, link builders and digital PRs can use BuzzMarker to add contacts to projects and, more importantly, email them without leaving the page they are on. With this feature, you get more strategic about how and when you send email outreach when building links. Extension Monitor saw the count at over 188,000 extensions a few years ago.

SEO 83

SEO Web Tools Analysis 83

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. TikTok is probably the best-known platform for brand videos. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. We dive into several helpful tips below. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. Tip: Always click into the piece to ensure they have linked to you. However, the list ends abruptly at around 30 results.

Digital PR 62

Digital PR How To Media Google 62

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Do you know the top three media trends?

Media Relations 120

Media Relations Media Pitching Survey 120

Cision

JULY 12, 2017

By incorporating these five tips into your regular content strategy, you can leave a better impression on those readers trying to decide to click or not to click. Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting.

Brand 236

Brand Branding Engineering Web 236

Bianchi Biz Blog

APRIL 13, 2023

It has a long history as a credible and respected recognition; 3. This is important because to submit a successful nomination, you’ll need the support from a number of departments, including product development, sales, engineering, plant managers, legal and more, as well as customers. Four top reasons include: 1.

Automotive 80

Automotive Mobile Technology Social Media 80

Cision

MARCH 18, 2016

You may be seeing a lot of engagement on social, but are your social campaigns driving real business results? You’ll never find out if you aren’t measuring your social ROI. It allows you to track the impact social is having on your company’s bottom line and how it benefits your business. To understand your success.

Measurement 120

Measurement Meeting Social Media Analytics 120

The Proactive Report

JUNE 4, 2018

3 minute read. But what if that dreaded data could actually make your job easier and more effective? But until now you’ve never had access to data about the actual people using your website or following you on social media. This information led to immediate ideas for content and social ad campaigns.

Analytics 127

Analytics Data Exercises Social Media 127

Cision

APRIL 7, 2016

In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 Why the shift? Instant Articles. Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before. So how can communication professionals keep up? Q: How has digital changed the way we’ve done our jobs?

Film 211

Film Pitching Print Journalism 211

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Want more tips on creating a strong, well-structured press release?

Examples 167

Examples Insurance Insurance Fashion 167

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Part 1: Earned Media. While companies may be publishing more of these than ever, their impact continues to lessen every year. Part 2: Owned Media. Part 3: Paid Media.

Trends 161

Trends Publicity SEO Advertising 161

PR 20/20

MAY 9, 2023

We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more.

Strategy 81

Strategy Marketing Tools Report 81

Cision

OCTOBER 29, 2015

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. Businesses Are Barely Using Video on Social Media. Look, people.

Social Media 120

Social Media Media Marketing B2B 120

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. And more content is being posted every day. And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Why are these brands so content focused? 10X Content.

B2C 157

B2C Study Exercises Sports 157

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “I have to say that I find students much more interesting these days than clients. .

Education 107

Education Course Nonprofit Resources 107

Critical Mention

APRIL 6, 2017

Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. He makes himself so available to people around the world to meet up, grab coffee or go for a run (as long as you’re willing to go at 3:00 a.m.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Cision

JUNE 27, 2015

Further, if you follow through with your mid-crisis promises, you’ll be more likely to increase customer loyalty and engagement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Review metrics. Data drives PR measurement.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Solo PR Pro

APRIL 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Read on for their helpful tips. I've been operating as a solo for more than five years now, and have always struggled with tracking my time spent on various accounts. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. If you’re posting links across multiple social platforms, you must know what’s working. Keep your medium names simple (email, social, etc.). Outline Goals.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Anyone might find unlinked mentions, but it’s much more common for prominent brands because more people will naturally mention them in a post. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Cision

JULY 6, 2015

We will probably make “small talk” that may gradually transition into a more meaningful conversation. Small talk is an essential part of our social interactions. But what about social media? We engage in small talk on social media all of the time, but what makes this small talk most effective?

Social Media 120

Social Media Media Wikipedia Tools 120