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2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. Using data to solve a problem.

Data 106
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Considerations on the Use of AI in Public Relations

PRSay

In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. Use time saved to work business strategy into communications tactics. You can devote the time that AI saves you to tasks that are beyond its capabilities, such as robust support of strategy.

Publicity 173
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The 22 Responsibilities of PR and What They Entail

Onclusive

“PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195
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8 Writing Tips I’m Thankful for This Year

PRSay

In a world of information overload, how do you get readers to pay attention to, understand, remember and act on your message? Pull out the data to prove that it’s not. Save $200 when you book by Dec. Copyright © 2020 Ann Wylie. Make yours short, rare and memorable, and also sound like a real person said them.

Writing 197
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The 21 Responsibilities of PR and What They Entail

Onclusive

“PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370
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How to build your PR Tool Stack

Stephen Waddington

Access to first party data through credible tools is a boon for the sector. Data has allowed practitioners to transition from: ‘get me Zoella’ to ‘find me the most appropriate influencer for my campaign based on audience mapping, brand sentiment, engagement rates and follower size,” said influencer marketing advisor, Scott Guthrie.

Tools 175
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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens. Make key decisions ahead of time.

Crisis 141