Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 65

Local Consumer Brand Branding 65

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Marketing’s funnel is changing. SEO goes mobile. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Did they improve brand image and awareness? The post 2019 Business Checklist appeared first on Konnect Agency.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Policies Advertising 434

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 110

Advertising Advertising Real Estate Travel 110

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters.

Financial 215

Financial Advertising Advertising Report 215

Agility PR Solutions

MAY 1, 2019

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the survey found.

Small Business 65

Small Business Survey Advertising Advertising 65

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 87

Advertising Advertising B2C Retail 87

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Resources 189

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 306

Marketing Advertising Advertising Industry 306

Action PR

DECEMBER 16, 2019

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Bringing brands together is our speciality! We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Or Google Topics. The ad tech people who get it, get it.

Privacy 182

Privacy Advertising Advertising Google 182

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. Focus on the product was really important, along with bright bold colour and brand recognition throughout. This week saw the launch of our latest bridal campaign for Goldsmiths.

YouTube 54

YouTube Retail Instagram Video 54

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. Focus on the product was really important, along with bright bold colour and brand recognition throughout. This week saw the launch of our latest bridal campaign for Goldsmiths.

YouTube 48

YouTube Retail Advertising Advertising 48

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). It’s an area that brands should investigate. #6 I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Taking advantage of Instagram’s advertising options also generates engagement with your audience.

Small Business 72

Small Business Strategy Marketing Instagram 72

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. Advertising Week NY, September 23-26, New York. Get your speaker submissions ready!

Conference 173

Conference Leadership Sports Policies 173

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change.

Print 115

Print Media Newspapers Local 115

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stephen Waddington

MAY 10, 2022

Ours is an industry doubled in size since 2019. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. The rapid growth of this marketplace, both in scale and in technical innovation, has outpaced the capabilities of UK advertising regulation.

Marketing 78

Marketing Government Sports Advertising 78