Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. The Answer is Obvious. Three Myths and Facts About Using Data in B2B Marketing.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Think of your brand as a person. Click Here.
The New Advertising
MARCH 17, 2011
The point of this ad is to position brand in your mind as a benevolent corporate citizen and its goal is to get you to choose Home Depot over Lowe ’s the next time you need lumber or lightbulbs. Everything is advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising.
A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.
Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Advertising and PR work better when they are working together. Native ads?
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. Mondays are my super busy days. And boy did my blood boil!
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Digital Advertising and Public Relations, Part 5: Advertising Measurement
JULY 18, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? – Branded paid search.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
Digital Advertising and Public Relations, Part 3: Advertising Strategies
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Brand Building: Capturing Attention. Build awareness.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Website branding will pose a major design challenge to industry in the fight between user experience and being mobile and desktop friendly. Use it or lose it.
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Outcomes.
What eBay’s new advertising model means to marketers
MARCH 14, 2017
As online retail overtakes brick-and-mortar shopping, e-commerce giant eBay’s attitude toward advertising is changing. eBay’s ad sales team will aim to help brands create ads to drive sales on its site. explained : In the coming months, eBay plans to release a product page with sponsored ad units that link to brand-specific pages. Recode. SearchMarketingDaily. Image via
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. Publishers earn more money as competing brands drive up the value of the ad spot. Even the most gun-shy brands have started to take notice.
Friday Wrap #175: PR subject to advertising rules in Australia, NY Times distributes VR headsets
Holtz Communication + Technology
OCTOBER 23, 2015
In Australia, PR is now subject to advertising code of ethics —The distinction between PR and advertising got a little blurrier in Australia, where complaints about PR campaigns will be reviewed by the Australian Standards Bureau, the industry’s self-regulating body. The code dictates how advertisers use their assets. Read more. Read more. The takeaway: Read more.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
Is native advertising a threat to PR?
APRIL 20, 2015
I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013.
Instagram opens advertising to all
SEPTEMBER 10, 2015
When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Video ads of up to 30 seconds in length , so brands can engage in richer storytelling. Marquee. , Image via
FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice
FEBRUARY 14, 2017
Download Full Paper (PDF): FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. Native advertising is one of the fastest growing areas of online promotion. Native Advertising. 1976).
5 Amazing Facts You Must Know About Facebook Advertising
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. The advertiser gets a very high return on ad spend and Facebook makes money.
How to Find and Work with Brand Evangelists
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. They’re the ones who you want to corral so that they’ll continue to spread the word about your brand (yes, that good ole word-of-mouth marketing you hear tell of).
What is ‘true native’ advertising?
DECEMBER 14, 2016
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 The content should feel authentic and on brand with your current marketing approach.
Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter
Holtz Communication + Technology
MAY 22, 2015
A lot of social media is moving to messaging apps (there’s no network hotter right now than Snapchat) and brands are struggling to figure out how to reach people who use them. The stakes get raised in native advertising —GE’s content hub isn’t like others you’ve seen. The brand’s human rights efforts come first, followed by wildlife protection.
Advertising Goldmine: How to Craft Your Best Social Media Ad
AUGUST 30, 2016
Specifically, social media has become an effective platform for online advertising. These sites provide excellent examples regarding the importance of social advertising and successful methods for handling social media’s advertising potential. One of their newest advertising endeavors involves live video streaming. billion in 2013. billion. billion in the US alone.
3 Questions to Ask Before Diving Into Brand Journalism
DECEMBER 12, 2015
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof?
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Example* – Empowered portrayal of women in all types of advertising) . Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Brand Humanity. Brands & Branding. Personal Branding. Cool Sites.
Why native advertising is the next hot trend in PR
APRIL 13, 2016
A recent survey found PR pros have widespread interest in native advertising. The Interactive Advertising Bureau UK found. Obviously native ads obscure the boundary between news and advertising, the line between seamless design and intentional deception. That’s led to the growth of brand content units at Gawker, The Huffington Post and The New York Times. version.
6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns
Solo PR Pro
FEBRUARY 23, 2016
As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. But being able to follow the steps in the Ads Manager doesn’t mean you’re leveraging Facebook Advertising properly and getting the most out of it for your business. The best ad image isn’t necessarily the most on-brand image; it’s simply the one that gets users to do what you want them to do (click, convert, etc.),
Why Brands Need To Embrace Snapchat
FEBRUARY 1, 2016
If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story. Learn how social listening can benefit your brand!
Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Brand ambassadors and brand advocates are often used interchangeably and incorrectly , but they are a difference of paid versus unpaid. They are hired by the company and have a paid role to grow the brand.
APRIL 30, 2014
What must not be overlooked in this story is the decision by 13 brands to discontinue a relationship with the team until the ownership changed, before the announcement yesterday by Commissioner Silver. This is an important evolution of the brand, which has taken on the role of advocate for the broad community of stakeholders. The top story in today’s U.S. Edelman Client.
Free White Paper! Build a Brand Journalism Program
DECEMBER 3, 2015
Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Define your approach.
3 Factors That Shape Your Brand Journalism Strategy
JANUARY 15, 2016
Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Distribution.
What we can learn from brands that play the emotional connection card
PR in High Definition
JULY 30, 2015
Brands trying to strike up an emotional connection with you is nothing new. However, it’s a trend that’s on the up this year and we’ve noticed major brands starting to take this marketing approach. Because there seems to be huge brands […]. The post What we can learn from brands that play the emotional connection card appeared first on Firefly Communications.
A Full 360: The Newest Form of Digital Advertising
The Stalwart Blog
NOVEMBER 13, 2015
A feature allowing publishers and brands (like GoPro ) to organically post fully interactive, 360-degree videos to their pages. Now, Facebook is bringing advertisements into the 360 foray. This week, the company announced the arrival of virtual reality-style video ads for brands such as AT&T, Samsung and Nestle. They're the memories that'll last a lifetime.”.
CES 2016: Top 100 Influencers and Brands
JANUARY 13, 2016
All the big tech brands, and a lot of new tech startups as well, were there to showcase the best technology of the future. We analysed 975K+ tweets from 4th-10th January around the following query: “CES2016 OR #CES2016 CES16 OR #CES16” to see which influencers and brands were really driving engagement at CES16. Of the top 10 brands 6 were media publications and 4 were vendors.
PREthics & Native Advertising
APRIL 27, 2016
Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? When could a PR placement be considered a deceptively formatted advertisement, subject to enforcement fines? PR Teams – Be On Alert. link].
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
JANUARY 20, 2017
Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. Wants and needs in advertising are different from traditional wants and needs. What is your brand’s reputation ? Probably not.