Ronn Torossian

AUGUST 16, 2019

The post Story Sharing in 2019 appeared first on. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. If you’re […].

Skype 150

Skype Storytelling YouTube Instagram 150

Agility PR Solutions

JANUARY 12, 2020

2019 was quite a tough year for a bevy of brands. For them, the New Year’s resolution is clear and immediate: fix brand dings and dents. The post Top 20 bruised, battered and embattled brands in 2019 appeared first on Agility PR Solutions. New […].

Brand 78

Brand Branding Facebook Crisis 78

Agility PR Solutions

APRIL 25, 2019

A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

Consumer 116

Consumer Brand Branding Internal 116

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. 2019 will be about the quality of content, not quantity. Include these trends in your 2019 planning to give your results a boost. Why is this important? Quality is More Important than Quantity.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

NewsWhip

AUGUST 9, 2019

The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip.

Instagram 104

Instagram Facebook Brand Branding 104

Onclusive

OCTOBER 18, 2019

Date/Time: November, 13 2019 at 10AM PST. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. How Overstock measures the brand impact of their media coverage. Tactics for measuring if and how readers are engaging with your content.

Brand 285

Brand Branding Media Measurement 285

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? This idea has only gained traction in recent years, with many brands following suit.

Brand 74

Brand Branding Pinterest Conference 74

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. So how can tech brands build lasting bonds with media today? Here’s what works for me.

Media 253

Media Pitching Report Media Relations 253

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media. The firm’s research reveals that 57 […].

Video 130

Video Trends Brand Branding 130

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. 10 resolutions for better PR campaigns in 2019. A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Keep it real.

Video 160

Video Banking Data Software 160

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Transparency. Personalization. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

DECEMBER 17, 2019

Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers.

Data 78

Data Brand Branding Study 78

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Use these pillars in animated video stories for greater impact in 2019. Image credit. It’s what keeps your audience engaged.

Video 145

Video Trends Marketing B2B 145

Agility PR Solutions

MARCH 13, 2019

For the second year in a row, the media & entertainment industry was the top-ranking sector in the recent Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. The remaining brands […].

Industry 60

Industry Brand Branding Media 60

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. Some of the big holding companies are experiencing turmoil, brands are cutting down the number of agencies or bringing work in-house.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

NewsWhip

AUGUST 22, 2019

The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip.

Fashion 60

Fashion Brand Branding Journalism 60

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Agility PR Solutions

DECEMBER 2, 2019

Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands […].

Brand 109

Brand Branding Study Measurement 109

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 66

Local Consumer Brand Branding 66

Flack's Revenge

JUNE 25, 2019

Ty said that insurance has a branding issue; it’s the only industry where there’s an inherent conflict between customer and provider. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. Making Lemonade. When one wins, the other loses.

Insurance 149

Insurance Insurance Meeting Technology 149

Agility PR Solutions

DECEMBER 13, 2018

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. The post The most important media relations skill for 2019? Neither of these are good […]. Neither of these are good […]. Empathy appeared first on Agility PR Solutions.

Media Relations 142

Media Relations Media Resources Brand 142

Agility PR Solutions

MARCH 28, 2019

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. Ninety-five percent of small businesses are committed to spending more on digital marketing in 2019. Nearly […].

Small Business 129

Small Business Marketing Survey Social Media 129

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. The post The fastest-growing American brands of 2019—which iconic company leads the pack? while many […]. while many […].

Company 75

Company Brand Branding Consumer 75

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Social Media 124

Social Media Trends Media Advertising 124

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends. The post 6 PR trends every business needs to incorporate in 2019 appeared first on Agility PR Solutions. In 2018, the […].

Trends 122

Trends Web Reputation Technology 122

Agility PR Solutions

FEBRUARY 18, 2019

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker. appeared first on Agility PR Solutions.

Brand 77

Brand Branding Marketing Report 77

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

NOVEMBER 29, 2018

The post Looking ahead to 2019—why brands are doubling down on e-commerce appeared first on Agility PR Solutions.

Brand 84

Brand Branding Trends Publicity 84

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take the holiday season as an opportunity to reflect on everything you’ve done since January 2019 and see how much you’ve grown.

Agency 75

Agency Analysis Social Media Advertising 75

NewsWhip

OCTOBER 10, 2019

The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2019 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2019. Pinners are all about the food in 2019 so far. What’s trending now for upcoming holidays?

Pinterest 113

Pinterest Trends Comparison Data 113

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Mental Health Initiatives Content in 2019. Mental Health Initiatives Engagement to Content in 2019 YTD. Most Engaged Mental Health Initiatives Articles in 2019.

Web 68

Web Exercises Employee Viral 68

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 66

Brand Branding Consumer Industry 66

NewsWhip

DECEMBER 14, 2018

This year, more brands have adopted socially conscious stances. While plenty of brands have stayed away from any controversial […]. While plenty of brands have stayed away from any controversial […]. The post The 2019 checklist to a socially conscious strategy appeared first on NewsWhip.

Strategy 94

Strategy Examples Brand Branding 94

Agility PR Solutions

JANUARY 9, 2020

Despite the general holiday jolliness, several brand faux pas (and one notable triumph) led to big clicks for Bulldog Reporter in December. The post ICYMI: Bulldog’s most popular posts in December 2019 appeared first on Agility PR Solutions.

Report 78

Report Brand Branding Publicity 78