Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else.

Branding 145

Branding Brand Healthcare Enterprise 145

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Onclusive

OCTOBER 25, 2018

AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. To be successful in the the world of Growth PR is to identify the intersection of positioning and content marketing.

Branding 75

Branding Brand Conference Technology 75

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. What if what we know in marketing is holding us back? What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. What Does It Take to Implement Content Marketing Effectively in B2B? 44% say content marketing. 62% say email marketing. 58% say content marketing.

B2B 64

B2B Report Marketing Survey 64

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand. Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018.

Conference 210

Conference Content Marketing Marketing Education 210

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. 2) Clearly defined positioning.

Software 99

Software Comparison Measurement Content Marketing 99

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Trending Topics Can Work Both Ways . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Digital Sales & Marketing World. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” Roetzer posed to attendees. What It Isn't.

Marketing 50

Marketing Training Data Ethics 50

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on.

How To 60

How To Media Analytics Television 60

PR 20/20

DECEMBER 13, 2018

We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. 15, 2018, so register today ! More MAICON Speakers to Come.

Conference 56

Conference Marketing Groups SEO 56

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 67

Technology Advertising Advertising Community 67

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands. Create Your Competitive Advantage.

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. This number is only increasing.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018?

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands. Create Your Competitive Advantage.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 billion pieces of editorial content.” Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194