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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

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Five Key Takeaways from the 2018 Growth PR Conference

Onclusive

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Use Power of Voice to understand impact.

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2018 Dubbed “Year of the Electric Car”

Ronn Torossian

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. That might be an overly optimistic viewpoint.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. Value relationships, not just contacts or stories.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.