Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Beyond PR

AUGUST 31, 2016

That’s why events like Content Marketing Institute’s annual Content Marketing World are important. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Take your writing “from second-rate to spectacular.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

APRIL 17, 2023

Host a customer appreciation event with personalised gifts and special deals. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a VIP event for top customers or clients with exclusive access to new products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine.

Publicity 174

Publicity Leadership Corporate Agency 174

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Respond to Tweets: When members of your community talk to you, they want a response. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines.

Meeting 83

Meeting Automotive Media Transportation 83

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. Meet Hugh Forrest, Founding Director of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Private Slack community. social media).

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Yes , it’s one of those unique events that brings people together from all over the world.

YouTube 40

YouTube Banking Video Sports 40

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

NOVEMBER 2, 2017

Our process for game day is one that we use for most major events at St. I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. The story went live within minutes of the end of the game.

Case Study 113

Case Study Journalism Study Instagram 113

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. The writing is brilliant.

Community 40

Community Writing Education Film 40

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it.

Leadership 62

Leadership Storytelling Policies Groups 62

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). So of course, this post is by women, about women, and for women everywhere.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). So of course, this post is by women, about women, and for women everywhere.

Internal 40

Internal International Case Study Banking 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! She left the agency world in 2016 to work at Be The Match on their communications team. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

wiredPRworks

JUNE 17, 2016

For more information on Forum Forward 2016 and to register, go to forumforward.org. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. attendees will learn to leverage social selling and multichannel marketing for associations.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Mindful Marketing

JANUARY 31, 2017

The responses overwhelmingly highlighted that journalism is in danger, but that recent events may give way to a much-needed shift in how journalism is approached. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. Toyota hired Tobin to improve its image and brand among the African-American community. PR is a great career field. I wondered, as a black woman, would I actually be able to make it in PR?

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. It’s unlikely that we’ll see an extinction event as doom mongers predict. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people.

Analysis 60

Analysis Technology Tools Exercises 60

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The opportunities that Twitter has as a news breaking and real-time communications platform are endless.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision purchased those assets from UBM, a publisher and events company. 6a) June 6, 2016: DOJ Rules on PR Newswire. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 13

Technology Software Company Marketing 13

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100