Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 106

Blogging Content Marketing B2B Social Media 106

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 189

Communications Crisis System Healthcare 189

Shift Communications

DECEMBER 2, 2016

As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. cta] The post Earned Media Highlights from 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Mary McGuire. Account Manager.

Media 60

Media Mobile Trends Employee 60

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Realistic goals and metrics are at the center of that effort. How do you make the most of that data?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021).

Publicity 167

Publicity Ethics Training Education 167

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. These were almost (and I hate to use this word, but…) “seismic” moves that have the ability to change entire teams for agencies and departments on the client side. Amy Von Walter, executive vice president-global communications and PR, Toys R Us. Now THAT’S a title!

Marketing 60

Marketing Agency Leadership Social Media 60

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR firms tend to be the proving ground for communications professionals that later move in-house. PR agency: $84,500. 6 Ways to Get More from your PR Agency.

Survey 60

Survey Tourism Airlines Financial 60

Stephen Waddington

FEBRUARY 14, 2019

Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. We hope you’ll join us.

Communications 95

Communications Community Blogging Agency 95

Frederik Vincx

JULY 25, 2023

The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams.

Software 78

Software Banking Resources Government 78

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook must be part of every communications strategy, no matter how small, because Facebook is where all the people are. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. What should we be keeping an eye on? Trend #1: Interactive Infographics. Christopher S. Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. The Comunicadores for the Future program funds six- to nine-week paid communications internships with nonprofit organizations in the D.C. Since living in the D.C. Photo credit: seventyfour ].

Nonprofit 195

Nonprofit Financial Community Leadership 195

Shift Communications

DECEMBER 15, 2016

cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! Annie Perkins. Vice President. Watch some great coverage in 2017?

Print 60

Print Media Travel Wireless 60

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 115

Blogging Software B2B Survey 115

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Comparison Banking Print 40

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy. Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Livestream goes mainstream. Livestreams become mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.

B2B 159

B2B Agency Creativity Meeting 159

ISEBOX

JUNE 29, 2016

The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014. But reporting on your online pharmaceutical communications is just one issue. But for now we wait, as additional Guidances will grace us in 2016 …. So it stands to reason that online marketing is subject to scrutiny.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Here’s some of what we talked about.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. FOR IMMEDIATE RELEASE. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! AMECSummit #measurepr. “See” you there!

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40