Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 77

Technology Measurement Government Policies 77

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Agency and autonomy The tension between public relations practitioners serving organisations and serving the public interest is raised in research literature.

Publicity 167

Publicity Ethics Training Education 167

The Proactive Report

MAY 8, 2017

That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 140

Social Media Strategy Pinterest Media 140

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. We will apply rigor to outcomes measurement. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies. Planning a holiday soiree, check!

B2C 120

B2C Measurement Video B2B 120

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. Value comes from more coverage and measurable results. In-house vs. agency. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

The Resolution Blog

FEBRUARY 2, 2018

Regular team days out and lunches Bonus scheme Flexible working: some days from home are possible Flexible holidays Apply now > Job Application Form Part time/full time options considered Salary dependent on experience CoverageBook was founded in late 2014 and is based in Brighton, UK. We dreamt of building our own software business.

Education 136

Education Tools Creativity Writing 136

The Resolution Blog

FEBRUARY 1, 2018

CoverageBook was founded in late 2014 and is based in Brighton, UK. The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. In 2014, ‘several per week’ was the most popular answer.

Blogging 107

Blogging Survey B2B Analysis 107

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. In fact, per thousand jobs in D.C.,

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

AUGUST 7, 2014

The 2014 World Cup and the protests in Brazil. On the other hand, there are professors who have a practical background – they in essence have lived through crises themselves as a practitioner for an agency or independent consultant. Just look at this past year alone when we are looking at crisis situations. US Airways.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Don’t let your team get stuck in the mud with an outdated tool or measurement. Share with us in the comments!

Analytics 106

Analytics Training Data Google 106

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Agency and autonomy The tension between public relations practitioners serving organisations and serving the public interest is raised in research literature.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

Measurement 86

Measurement Case Study Twitter Google 86

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. As of late August 2014, the Analytics’ platform has been available to all users. Amanda Grinavich. Senior Marketing Analyst.

Analytics 163

Analytics Twitter How To Social Media 163

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 7) PR Measurement: A Pulse Check on How Communicators Show Value.

Blogging 80

Blogging Publicity Marketing Survey 80

Shift Communications

OCTOBER 11, 2016

Consider what 236,356 press releases have cost companies and agencies: somewhere between $47 million and $283 million this year. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. Clicks are measured with the bit.ly The Cost of Press Releases. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. That the person/agency is familiar with your market/space, has shot videos in the space before and knows his or her way around FinalCut Pro. Why wouldn’t they?

Video 120

Video YouTube Content Marketing Film 120

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Local independent PR agencies, some of which operate across several African markets. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s Fall 2014 Share of Ear study shows that podcasting’s popularity continues to surge. As a form of digital media, we are able to measure podcast listenership with more accuracy than non-digital audio.

Radio 60

Radio Viral Content Marketing Study 60

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. billion unique visitors read about the Redskins’ training camp in 2014. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 87

Industry Media Technology Employee 87

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60