Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Rock the Status Quo

JULY 30, 2014

But one thing I do know is that if pre-planning is an issue within your department, organization or agency, there is an even larger problem to address… because it typically signifies a reactive culture, instead of proactive. Even AVEs (advertising equivalencies). Attaining and exceeding goals is measurement nirvana.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. The Old New Media ).

Content Marketing 123

Content Marketing SEO Social Media Publicity 123

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Can this be repeated? Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 191

Writing Communications Marketing B2B 191

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Local independent PR agencies, some of which operate across several African markets. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Source: Nielsen Global Trust in Advertising Survey. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. billion unique visitors read about the Redskins’ training camp in 2014. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

International 63

International Internal Data Media 63

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

David PR Group

JANUARY 14, 2016

If you discuss this with Mario Natarelli of brand agency MBLM (“emblem,” get it?), he will tell you that such relationships are measurable, achievable, and produce quantifiable benefits for companies. Then, are you measuring it, in terms of the bonds you are building with your customers? Next, determine how intimacy helps you.

Branding 40

Branding Brand Reputation Financial 40

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Technology 63

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Being able to measure and assess influencer marketing ROIs accurately (44%). So, how do you “bell” an influencer for your brand? ALS #IceBucketChallenge. We are all ears!

Marketing 40

Marketing Viral Fashion Product Launch 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Shift Communications

NOVEMBER 19, 2014

On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. October 2014. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. Brands That Get It. Amanda Grinavich.

Branding 148

Branding Brand Sports B2B 148

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Advertising, production, and distribution have all fundamentally changed. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Sales is driven and measured by one metric, closed business – revenue. Agencies and professionals that adopt some of these new tools will get the competitive edge.”. 11) Sales and marketing alignment.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

NOVEMBER 4, 2014

It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones. Source: Beats by Dre Twitter ).

YouTube 118

YouTube Branding Brand Crisis 118

Stuart Bruce

MARCH 17, 2014

I, and others, captured some of Paul’s and Uday’s insights in tweets: PR agencies trying to turn a bus into an aeroplane at 50 miles per hour @holmesreport Change to new PR model is hard #WCFDavos. Stuart Bruce (@stuartbruce) March 11, 2014. True stories (PR) far more powerful than made up stories (advertising) @holmesreport #WCFDavos.

Communications 153

Communications Conference Groups Reputation 153