ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Brands crave “safe” endorsements or relationships, with good reason. Often a brand needs to choose between individuals with high levels of trust, and those with enormous reach. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 96

Survey B2B Marketing Trade Shows 96

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. We’ll tell you. The Networking Model. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Her start : Special events intern, Science Museum of Minnesota. Her start : Writing intern, Ronald McDonald House Charities.

Marketing 60

Marketing Leadership Creativity Internal 60

Mark My Words

DECEMBER 21, 2018

Of course, there isn’t a rule on the matter, but in the age of new wave media; characterised by 24/7 news, online outlets, and a myriad of social media platforms do consumers have the collective memory to hold a brand to account? Admittedly, some businesses seem to have more resilience than others in weathering fatal situations.

Government 68

Government Retail Financial Consumer 68

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

Company 78

Company Marketing Education Data 78

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? But, given our heavy manufacturing mindset, we were leery to call our efforts “branding.”.

Agriculture 70

Agriculture Employee Corporate Training 70

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients.

B2B 60

B2B Marketing Enterprise Community 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. .” So why wasn’t it clear? Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

Action PR

SEPTEMBER 4, 2019

million in 2013 to 5.9m So, if you have a niche brand you need to drive awareness for, look for a podcast with a similar subject matter. As it grows, it is presenting an amazing marketing opportunity for brands across all target audiences. The number of weekly podcast listeners has almost doubled in five years – from 3.2

Strategy 40

Strategy YouTube Training Video 40

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR.

Twitter 77

Twitter Radio Social Media Print 77

Cision

SEPTEMBER 15, 2016

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. For example, before we launch a product we have an extensive internal process that begins with interviewing our Members regarding the most challenging areas of their work.

Journalism 0

Journalism Policies Strategy Survey 0

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Mark My Words

MARCH 29, 2021

Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He It was not a hard internal sale. The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of media practice.

Interviews 51

Interviews Ethics Education LinkedIn 51

Waxing UnLyrical

JANUARY 24, 2013

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value. Lighting up” your PR stunt. He is a graduate of the U.S.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? And, some fall victim to thinking there is an industry standard set of KPIs that will reveal their social impact in relation to other brands.”.

Social Media 60

Social Media Crisis Marketing Media 60

wiredPRworks

DECEMBER 14, 2015

More than just an online resume, your LinkedIn profile connects you to the virtual marketplace of the business world, Barbara says, “With over 400 million members, LinkedIn offers a high-performance personal branding platform you activate, design and manage. In 2013, Nokia selected Barbara as one of two U.S.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Hootsuite (2013 – Present). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of media practice.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of media practice.

Interviews 40

Interviews Ethics Education LinkedIn 40

wiredPRworks

FEBRUARY 8, 2017

Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! MPI Potomac’s Mid-Atlantic Conference and Expo (MACE) 2017, is an educational conference and business forum for the meetings and events industry, presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). What is MACE!?

Marketing 40

Marketing Conference Meeting Social Media 40