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Brand Vandal ten years on

Wadds Inc.

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation. The blunt language is clearly designed to shock” - Financial Times.

Brand 122
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Five years later: Reflecting on 7 big social media trends from 2013

Communications Conversations

And, I think I can point to seven posts from my blog in 2013 as proof: Some of the hottest social networking sites of 2013 aren’t even around anymore. How to: Write Foursquare tips on behalf of brands with multiple locations. The #1 reason brands should start using Instagram (and it’s not the reason you might think).

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160
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How designer brands are targeting new consumers

NewsWhip

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

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Medium: A Peek At The Blueprint Of Publishing’s Future

Onclusive

Back in April 2013, Medium acquired Matter. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' The publisher has since become … Continued.

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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

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4 Ways Influencers Support Brands in Real Time

Cision

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

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