PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. Brands crave “safe” endorsements or relationships, with good reason. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

How To 60

How To Software System Employee 60

Maxim Behar

MARCH 11, 2021

But is this the right way to advertise a destination? Everything we remember from our past, before March 13, 2013, does not work today. And this is quite the normal market situation, in which, however, the state needs to support the tourism via logical assistance and branding. Maxim Behar: First and foremost, this in not PR.

Tourism 52

Tourism Government Hotels Travel 52

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168