ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” 5) Technology isn’t replacing marketers yet.

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Here are a few tips to start aligning your customers and your employees.

Agriculture 90

Agriculture Employee Corporate Training 90

5W PR

MARCH 6, 2020

This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs.

Travel 103

Travel Technology Transportation Airlines 103

Cision

MARCH 11, 2016

Steve explained that no one cares what you as a person (not as a brand) do, whether you’re sharing the squares run on your city blocks (“Woo, I ran 2 miles!”) Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social. Crescenzo #RaganDisney.

Social Media 0

Social Media Media Mobile Video 0

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. By 2010, more than half of all Fortune 500 companies reported on their CSR activities.

Media Relations 120

Media Relations Trends Media Corporate 120

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies are capable of failure. It also inspired us to look at famous (and infamous) PR “fails” over the decades as examples that even big brands can mess up. Can You Head Off PR Failures?

Retail 168

Retail Course Local Brand 168

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Notified said it can now monitor brand mentions on TikTok. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 142

SEO Content Marketing Marketing Software 142

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. It will go a long way with your employees and customers.

Viral 78

Viral Transportation Hotels Travel 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This holds true for new employees and post-college graduates entering the workforce. This opens the door for any brand to position itself as a thought leader. The thought process is this: Get a job.

How To 120

How To Marketing YouTube Study 120

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. What was the general approach going in?

Case Study 131

Case Study Wireless Company Local 131

PRSay

DECEMBER 19, 2018

Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Surprisingly, one of the year’s most popular brand success stories — with over 1,000 clicks — was an Inc. ” Office life.

Trends 112

Trends Crisis Corporate Leadership 112

Stephen Waddington

MARCH 24, 2019

Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Bloomberg India TV laid off 30-40 employees. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a community cleanup event or volunteer day with employees and customers. Host a themed party or event that aligns with your brand and values.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

OCTOBER 7, 2014

Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Brands take note!

Marketing 138

Marketing Conference Trends Viral 138

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Vastly funnier and more entertaining are these 2013 Delta video out takes. Southwest Airlines’ Employee-Generated Video.

Travel 89

Travel Airlines Hotels Marketing 89

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. If a publication puts your logo on its site without mentioning the brand name, you may never see it. PR tech mentions.

Technology 81

Technology Company Analytics Writing 81

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? And this transparency has helped build their brand and their following to more than 74,900 followers to date.

B2B 49

B2B Social Media Strategy Media 49

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Source: Neilsen , 2013). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Human Resources is uneasy about adopting an employee social media policy. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87