PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating and scoring these elements, you can: Devise marketing strategies. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Gen Z demands a different PR communications approach than previous generations.

Consumer 91

Consumer Social Media Education Advertising 91

Shift Communications

JANUARY 27, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Healthcare Technology Storytelling 60

Sword and the Script

JULY 11, 2017

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors.

Marketing 68

Marketing Leadership B2B Survey 68

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JANUARY 13, 2018

The company’s stock price popped , which is interesting because the company has been, at least on the public markets, a shell of its former self. Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. And that’s the theme for this – the first Unscripted Marketing links [UML] piece of the year.

Marketing 62

Marketing Advertising Advertising Corporate 62

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

The Stalwart Blog

DECEMBER 10, 2015

Like a boxer saving their hardest punch for the 12th round, the marketing world has reserved its best for last in 2015. The film marks the seventh installment of the illustrious series and the first since Walt Disney Studios acquired Lucasfilm for $4 billion in 2012.

Film 60

Film Marketing Instagram Video 60

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. Ask the Marketing Director, and she’ll say qualified leads.

Report 52

Report How To Marketing Analytics 52

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing.

Social Media 60

Social Media Trends LinkedIn Media 60

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Social Media Internal International 78

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. Ofcom’s latest report is packed with data and analysis. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. 1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. And so is Penguin, Google’s back-link algorithm (combined in 2012). Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I get too many emails from PR people that have nothing to do with our market. Describe the craziest or most fun story you have written.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Deirdre Breakenridge

MAY 14, 2015

But the most fun things I’ve done in my career were pitching toilet seat wipes to building owners…helping a start-up acquire some funding and go to market…help a high-tech company integrate a recent acquisition and spin it off a year later for a 3x return on investment…and the list goes on. Sure, stunts can be fun, creative, stimulating, etc.

Industry 150

Industry B2B Corporate Agency 150

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. The green dots are foodies.

Community 60

Community Social Media Data-Driven PR How To 60

Cision

MAY 14, 2015

The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. Frankly, we’ve seen every brand big and small try to jump into social to get cheap marketing sales and the networks moving to a pay-to-play model. Click here!

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79