Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. How can they overcome it?

Ethics 120

Ethics Consumer Leadership Groups 120

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Deirdre Breakenridge

NOVEMBER 8, 2015

. – develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. She kept the entire team on schedule and phoned us individually to check in with us.

Film 150

Film Social Media Video Writing 150

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” He “held the same position at Falcon.io, a company he founded in 2010. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Polaris

MARCH 6, 2015

Then in 2010, he co-founded Contently to help brands produce audience building content. This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies.

Airlines 100

Airlines Viral Sports Ethics 100

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. Branding development and execution. He was President of the New Jersey Chapter of PRSA in 2010, and served as President of PRSA’s Pikes Peak Chapter in Colorado, in 2006. He develops communication strategies that grow relationships. Crisis communications.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian.

Ethics 52

Ethics Publicity Data Agency 52

Stephen Waddington

DECEMBER 12, 2019

Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. In the final days of the campaign he dodged an interview with Good Morning Britain by hiding in a fridge. Homelessness in England fell between 2003 and 2009.

Publicity 93

Publicity Media Facebook Newspapers 93

Mark My Words

APRIL 9, 2015

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. From freezing energy prices to reversing some of the cuts that have defined Coalition politics the distinction between Labour and the Conservatives is starker than it was in 2010.

Policies 60

Policies Energy Newspapers Analysis 60

Mark My Words

MAY 8, 2015

His (over-)hyped interview with Russell Brand was watched more than a million times and #milifandom had definitively vanquished the #cameronette upstarts. Where in 2010 34% of the UK was on social media now the figure is over 50%. In the last two weeks Miliband was averaging almost 2,000 new fans per day.

Newspapers 60

Newspapers Social Media Government Interviews 60

Mark My Words

MAY 5, 2015

A similar value can be argued for Miliband’s Trews interview which reached out to a marginalised demographic; you don’t have to agree with me, Miliband said to younger voters, but you don’t have to buy into Brand’s apathy either. The problem with Labour’s slab is that it was all risk to no obvious gain.

Writing 60

Writing Policies Interviews Reputation 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Breaking Brand. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. This will surely build your personal brand and drive thousands of traffic to your website. It can even be in form of an interview with such an expert where they share their views on that topic. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Give break out sessions on networking strategies, interview skills and career planning. They handed out branded goodies and chatted up the line. That changed in 2018.

Resources 76

Resources Creativity Publicity Local 76

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by!

Community 82

Community Publicity Web Social Media 82

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Thanks to Hillan for taking the time to take part in this interview.

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

FEBRUARY 4, 2020

In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology. That revelation could drive modifications to a marketing strategy for an automaker.

Software 101

Software Analysis Data Tools 101

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. By 2010, when Depp commanded $55 million for Alice in Wonderland, he was one of Hollywood’s highest-paid actors. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). Some might suggest that Depp’s career had long been on the downturn.

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

PR Conversations

OCTOBER 9, 2015

I was fortunate that five senior practitioners agreed to be interviewed. However, as the interviews illustrated that issues and crisis situations arise in specific contexts, generic case studies of good and bad practice, are of limited value. I found support for the four-step process proposed by Jaques (2007).

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point. link] [link] [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Unfortunately, I’ve also heard stories of people scheduling informational interviews and showing up unprepared (gasp). RS: When did you start your own food truck and what was it called? And remember when the time comes to pay it forward.

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? Glad thats over with.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager. CARMA said: Nay!

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&# Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 7, 2010

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 8:27 am [.] Because they believe in the overall “goodness&# of that organization.

Reputation 73

Reputation Measurement Social Media Tourism 73