Remove 2008 Remove Brand Remove Branding Remove Content Marketing
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Now’s not the time to pull back.

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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe.

Writing 72
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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

Because when marketing invests invest time and budget into owned media, you are building two assets. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers. Image credit: Pixabay.

B2B 148
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Bold Personal Branding for Brave Women | Enhance Your Image & Influence

wiredPRworks

Bold Personal Branding for Brave Women. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Called a “Powerhouse Marketer,” Barbara Rozgonyi leads CoryWest Media. Her blog houses over 1100 marketing, social media and PR posts.

Brand 40
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. The writer builds her argument by restating things that have been widely known for years, if not many years (there are shrinking newsrooms, fewer journalists, news cycles that are dominated by big news and brands, and increasing industry noise).

Writing 177