Katie Paine's Measurement Blog

JULY 10, 2023

If you are not already doing it, you will be, sooner or later. ** Click here to read all our posts on integrated communications measurement. ** But developing an integrated communications measurement dashboard can be a tricky and involved process. She is a perfect role model for anyone just beginning dashboard development.

Measurement 98

Measurement Communications How To Survey 98

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? The 10 most common emotions were positive, with happiness, surprise, and admiration leading the charts. When your target audience feels entertained and happy, they are more likely to share the content. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

Newsfile

DECEMBER 13, 2023

Develop investor personas for tailored communication strategies for [company website address’s] [key business]. .” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies.

Financial 105

Financial Crisis Management Training Analysis 105

The Proactive Report

MAY 8, 2017

This is a clear indication of the growth in popularity of visual content. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. So about two-thirds of businesses are still “flying by the seat of their pants” when it comes to content and social media. Meritus Media Inc.

Social Media 140

Social Media Strategy Pinterest Media 140

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Buzzstream

JANUARY 24, 2024

But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content. According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. What Are Link Insertions? Who Are Link Insertions Best For?

SEO 62

SEO How To Resources Pitching 62

Doctor Spin

FEBRUARY 22, 2024

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Establish and develop mutual relationships with key publics. Develop the PR strategy and keep the PR plan updated. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. Can questions improve your content?

Tools 136

Tools Publicity SEO Measurement 136

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

B2C 242

B2C Strategy B2B Marketing 242

Solo PR Pro

MARCH 29, 2022

Do you want it to keep delivering for the next 5, 10 or even 20 years? For you to get the most life out of your business, you must ensure that all the parts stay in tip-top shape, and for Solo PR Pros, that means investing in your professional development. In a corporate job, your employer often pays for professional development.

Conference 80

Conference Reddit Local Course 80

B2B PR Sense

JANUARY 5, 2018

Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. Handpicked Related Content. Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. It says it has “hundreds of customers…10 of the Fortune 50.” I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

Cision

MARCH 20, 2017

Customers rely on Cision to provide data-driven content solutions, identify key influencers, craft campaigns, and attribute value to their businesses for those efforts. I firmly believe that we are extremely well-positioned to accelerate our growth as we continue to build and deliver leading marketing technology and analytics tools.

Technology 227

Technology Data Big Data Measurement 227

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Use this tool to take any PDF and make it editable in powerpoint. Big coverage using the power of free text. Free tool: visualise multi-channel reports in Google Analytics. Prove audience action for free.

eBook 120

eBook Google Tools Analytics 120

Deirdre Breakenridge

APRIL 17, 2017

To illustrate how far you could go, assuming you could walk on water and the world was flat if you walked 10 miles every day in 10 years would have been able to walk around the world. Listing & Search are Free. Hills and even mountains can be surmounted with this simple approach. You can go a long way with small steps.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without. 10 Marketing Technologies We Can’t Live Without. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Contently - Strategy

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. Why marketing is primed to repurpose content for battlecards.

Data 98

Data Comparison Case Study Marketing 98

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Global internet usage continues to grow at a steady 10% per year, reaching 46% of the global population. It’s fuelled by developing markets, notably India. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you?

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Newsfile

FEBRUARY 27, 2024

Importantly, Reuters content reaches over 2,000 publishers and 600 broadcasters every day, who in turn distribute this content to billions of people around the world. This strong platform for financial professionals offers real-time, in-depth market data, analytics, trading tools and communication features. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Cision

JUNE 14, 2016

One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the consistency of quality content is one of the biggest challenges that content creators face. How do you maintain interest once you exhaust your “long tail” list of content ideas?

Google 120

Google Newspapers Trends Print 120

Sword and the Script

AUGUST 30, 2022

Then I saw another article on CommsTech which was also clearly about PR tech tools. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision doubles down on sponsored content. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

JANUARY 26, 2024

Before you start, use this free tool to check if you meet Google’s SPF, DKIM, and DMARC (for bulk senders) requirements. You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes.

Google 133

Google Guidelines SEO Reputation 133

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Subscribe for free to receive new posts and support my work. If you notice the crisis turning toward danger, think about the scale of the problem and involve all necessary tools to solve it. At the same time, in the moment of a crisis, communication tools should be taken under stricter control. Be proactive.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. The a16z Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

Sword and the Script

JANUARY 31, 2023

I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. It seems obvious, but an examination of the appeals we sent provided confirmation of what content worked with each audience segment.

Report 81

Report Data SEO Analytics 81

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Seventy-two percent of marketers rate creating more engaging content as their biggest challenge. Want to know what type of content earns the most shares on social media? Social Data.

Data 144

Data How To Storytelling Analytics 144

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Share Tweet Share. Create Simple, SEO-Friendly URLs.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

APRIL 6, 2015

“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can just be a free-rider. I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” It follows then that… Content planning matters.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

JUNE 9, 2020

Journalists don’t have the time for long lead story development. In a free online course about media relations for Muck Rack , Michael Smart invokes the 80/20 rule: Spend 80% of your time on the 20% of reporters you really have a shot with. Here are 10 other tips for being easy to cover. >>>

Media Relations 112

Media Relations Media Survey Pitching 112

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Earned media is sexy.

Media Relations 151

Media Relations Media Print Software 151

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Do team members understand the metrics used to evaluate their performance and development? Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

FEBRUARY 2, 2019

Instagram knocked Brexit off the lead on BBC News this week following criticism of inappropriate content. Google will find inappropriate content at the click of a keyword. The challenge is content moderation. Tool: Twitter fake followers audit SparkToro is a social media tool startup by Moz founder Rand Fishkin.

Instagram 60

Instagram Policies Twitter Mobile 60