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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119
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Future of PR: 2020 edition

Stephen Waddington

Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Public service broadcasting is failing to pick up the shortfall. Digital: investment in content and paid social, but cuts in SEO and social listening 8. Here are the headlines. Progress is slow.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: D: SEO is all about tactical execution.

SEO 120
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Generalists vs Specialists – How to strike a balance

PR in High Definition

In the last decade, the growth of digital channels has profoundly changed the world of work, and this change has created a demand for a range of experts in a whole host of niche areas. At the beginning of the month, Firefly attended the PRCA’s Digital Report launch. So, what’s the best course of action? An amalgamation.

How To 48
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Why You Should Hire a Crisis Communications Agency?

Prohibition

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

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Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

Job details: In this Account Executive graduate job, your role will include: • Establishing an understanding of clients’ business objectives and relevant wider industry issues. Coordinating PR programmes to support clients’ business objectives. Developing working relationships with clients, media, and other advisers.

Agency 48
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The Art of Selling in Public Relations

The Hoffman Agency

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., As we now move into the digital age, the PR industry is experiencing a shift in function and identity. advertisements). Selling an intent.