Reputation, Retail and Storytelling - Public Relations Today

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail

Retail Marketing Analytics Social Media

5 Ways to Market Healthy Snacks

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Furthermore, brands can explore retail partnerships to increase distribution. Brands should focus on highlighting the delicious flavors. It can also provide expert endorsements.

Marketing

Marketing Consumer Education Retail

Socially Unacceptable – Navigating Marketing and Branding in the Craft Beer World with Rachel Auty

Prohibition

OCTOBER 12, 2023

Social media is not just a tool for promoting new beer releases; it’s a platform for storytelling, engaging with customers, and showcasing the behind-the-scenes operations of a brewery. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast.

Brand

Brand Branding Marketing Retail

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand

Brand Branding Storytelling B2B

Behind the Headlines with Adrienne and Greg Weiss

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That is how we created the three pillars of storytelling, country building and club making. Are there some key components to maintaining an effective campaign and reputation? .

Retail

Retail Consumer Brand Branding

S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

NOVEMBER 21, 2022

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. 14 episode of S&T Live. Comms and philanthropy both feed into that.

Leadership

Leadership Conference Retail Storytelling

From Plate to Press: How PR Can Amplify the Reach of Vegan and Vegetarian Brands

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand

Brand Branding Ethics Storytelling

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items. Fill Your Storytelling with Purpose.

Corporate

Corporate Retail Policies Employee

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO

SEO Creativity Mobile Journalism

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example.

Media

Media Storytelling Technology Data

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey

Survey Media Relations Media Ethics

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement

Measurement Study Data Agency

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. I was most recently the restaurants and retail reporter at the Minneapolis St.

Media

Media Journalism Report Video

Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local

Local Crisis Management Internal International

Public Relations Today

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

5 Ways to Market Healthy Snacks

Trending Sources

Socially Unacceptable – Navigating Marketing and Branding in the Craft Beer World with Rachel Auty

4 Ways PR Creates Brand Attachment

Behind the Headlines with Adrienne and Greg Weiss

S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

From Plate to Press: How PR Can Amplify the Reach of Vegan and Vegetarian Brands

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Creative Headlines Will Drive PR SEO & Success in 2017

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Make PR Measurement A Priority

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

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