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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

So what does digital marketing growth have to do with PR? So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement. .”

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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. For example, when a task gets harder in business, most leaders make a change or strive to do something different. Need help with marketing or PR?

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Behind the Headlines with Catriona Pollard

Cision

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

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Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Every skill gained is improved by experience, clients expect incredible amounts of it no matter what their budget might be, and we are all challenged at finding the time.

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PR in the age of voice search

PR in High Definition

Ask Alexa to set a timer for 5 minutes because that’s the time you’ll need to read this paper and swot-up on PR in the age of voice search. But, remember, these bots are learner bots, so how do we influence ‘the wisdom’ they divulge as they get smarter? How can we as businesses be present in voice search?

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