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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

The right positioning is more than an elevator speech or mission statement. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. You’ll find these displays at malls, gyms, taxis and even elevators. Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content.

Software 126
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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. Data continues to drive coverage.

YouTube 136
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#IGNSummerofGaming Attendees to Comment Live with Yappa

wiredPRworks

This partnership will be the first opportunity for gamers to engage using audio/video comments on IGN.com,” said Kiaran Sim, COO of Yappa World Inc. “As Adam Doree, Vice President, International Partnerships at IGN parent company Ziff Davi s, added, “We’re delighted to welcome Yappa to IGN. About IGN Entertainment.

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A New Partnership to Elevate Your Mobility Company’s Brand

Bianchi Biz Blog

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74