Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Fairly recent updates to its search process have sent many companies scrambling to replace web traffic. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62