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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120
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Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. As a communication professional surrounded by policy experts, I wasn’t immediately sure how I could contribute.

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Collision’s Audacious Return to Toronto

Flatiron Communications

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. We’re trying ot make our coverage as approachable as possible, i.e., with language that’s very easy to follow. This is our audience.”. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

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How to Make Bylined Articles Work for You

Solo PR Pro

Sharing industry news and trends or policy changes, and providing a perspective on this. Be a storyteller and try to create intimacy with the reader. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. Highlighting case studies, survey results or new research.

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