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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. To media tours. To trade shows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days.

Corporate 148
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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Social media – video is the content format of choice.

Video 100
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The “Ides of March” Are Here – Beware These Common PR Pitfalls

Critical Mention

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Failing to target the right media. Better start pitching EARLY, say in July.

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Crystal Knows: The new PR stealth weapon of choice

Communications Conversations

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? Media/Influencer outreach.

Tools 60