The Hoyt Organization
MARCH 25, 2024
The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.
Contently - Strategy
JANUARY 26, 2023
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Measure your results. Many of them offer COVID-19 vaccinations. Create content.
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Mindful Marketing
MAY 8, 2021
The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. For an attorney, authoring “How to avoid a lawsuit” is different than writing “How to represent yourself in court.”
Sword and the Script
JUNE 3, 2020
The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?
Cision
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.
Cision
MAY 5, 2016
You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?
Sword and the Script
SEPTEMBER 19, 2017
The rule is: if you can’t measure the results, eliminate it. The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it. . – paying for leads. – print advertising.
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