Content Marketing Measurement Pharmaceuticals Writing 
The Hoyt Organization
MARCH 25, 2024
The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.
Contently - Strategy
JANUARY 26, 2023
The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”
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Cision
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy.
Beyond PR
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy.
Sword and the Script
SEPTEMBER 19, 2017
The rule is: if you can’t measure the results, eliminate it. Boots on the ground interviews with PR, marketing, sales leaders. The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it.
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