Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Core PR skills like strong writing and verbal skills, attention to detail, having a nose for news and being a relationship builder, still hold true. I have been fortunate to have worked on national campaigns that have helped influence public health.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 16, 2022

A recent New York Times article described how consultants from the firm “devised an elaborate arrangement” to enable Perrigo, a leading pharmaceutical company, to dodge federal income taxes of over $100 million. Unfortunately for EY, there’s even more evidence to support that its culture has encouraged crookedness.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JUNE 3, 2020

The volume is coming from health, pharmaceutical, education and government sectors. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

SEPTEMBER 19, 2017

The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ISEBOX

SEPTEMBER 22, 2016

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. Here’s what we’d name each file: Image: Aspirin-Acme-Pharmaceutical-Drug-Release-Photo. See what we did there? Alt Text SEO.

Engineering 70

Engineering SEO Writing Pharmaceuticals 70

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Another area that results in research inaccuracy relates to the framing of questions , where answers by the respondent are impacted.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Bad Pitch Blog

MAY 30, 2007

Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). Read this poorly thought out way whereby a member of a not inconsiderable PR firm tried to steal business from me by writing the client outright (and she was aware they had a firm already doing a fine job).

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40

Stern + Associates

FEBRUARY 2, 2023

Unregulated AI is just as dangerous as unregulated pharmaceuticals.” That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View.

Privacy 84

Privacy Engineering Pharmaceuticals Education 84

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Maxim Behar

NOVEMBER 16, 2020

Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. A while ago I had to discuss the topic about the so-called "influencers" and now I am eager to write a book on the topic of "Bulgarian influencers".

Government 52

Government Measurement Crisis Radio 52