Measurement Media Relations Public Affairs Reputation 
Landis PR
JANUARY 22, 2024
Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.
Doctor Spin
FEBRUARY 14, 2024
Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.
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Stuart Bruce
MARCH 8, 2017
This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”
Landis PR
JANUARY 30, 2024
Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.
Sword and the Script
JANUARY 3, 2023
“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?
PR Conversations
OCTOBER 27, 2023
The existence of “two competing approaches to public relations : the symbolic, interpretive, paradigm and the strategic management, behavioral, paradigm.” public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g.
Stuart Bruce
NOVEMBER 27, 2015
On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. Africa’s young population are on mobiles – and increasingly on smartphones as well as just feature phones.
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