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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Where can I find clients who need my PR services?

Remote PR Jobs

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. X : Follow industry leaders, join conversations using relevant hashtags, and share insights about PR trends and best practices. The post Where can I find clients who need my PR services?

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PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

At CONNECT, I had the opportunity to host a PR 101 panel alongside top tier editors from Allure, WWD, Racked and Well + Good – providing key insights and tips for entrepreneurs looking to achieve awareness via media relations. Here are some notable trends present throughout the show: Quinoa in skincare. Nighttime Beauty.

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Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

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5 Ways PR Can Maximize Your Next Marketing Move

5W PR

The best approach to marketing is an integrated, 360-degree view. Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

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How to Build Thought Leadership

Landis PR

While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations. Take great care in commenting on trends or breaking news. When they jump on a trend without thinking about the pros and cons of commenting.