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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. About AVENIR GLOBAL.

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Swapping General Visibility PR Plans for Performance Communications

Shift Communications

While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework. PR Plans Performance Communications.

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Bucking the Valley Startup Trend

Shift Communications

Now with hubs as diverse as Austin, Boston, Seattle and Silicon Slopes in Utah, there’s no shortage of startup headquarter options. This trend also extends to PR and marketing. In the past, prospects would arrive with very specific coastal preferences, based on the old axiom “location matters.” Absolutely not. Ben Waring.

Trends 74
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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

Each day, the campaign prompted Roblox users to put on virtual, Chipotle-themed costumes and visit the restaurant’s in-game location for the chance to receive a promo code for a free burrito. The experience was further amplified by additional offerings. Be prepared to act fast to seize what might be quickly fleeting brand opportunities.

Brand 88
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Intern 101: How one SHIFTer landed the job (and how you can, too!)

Shift Communications

I am currently in graduate school in Boston, anticipating graduating in May 2019 (fingers crossed!). I loved those experiences, but they did not make me want to pursue a career in PR. That’s when I realized PR might be for me after all. One Master’s program, a move to Boston, and a new venture led me here!

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GDPR Primer for Marketing and Public Relations

Shift Communications

GDPR impacts anyone who does business within the borders of the EU or does business with EU citizens, regardless of location. How else will marketing and PR be affected? Disclaimer: SHIFT Communications is a PR firm, not a law firm. You’d be wrong…. Who does GDPR impact? GDPR applies to you. Christopher S.

Publicity 163
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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Earned Media.

Data 157