ImPRessions - Crenshaw Communications
JUNE 7, 2017
Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.
Onclusive
AUGUST 3, 2021
Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Here are some common objective-setting pitfalls: We sometimes see that growing organizations or small businesses compare themselves to category leaders and end up setting unrealistic goals.
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Cision
AUGUST 23, 2017
Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.
Rock the Status Quo
DECEMBER 10, 2015
I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Put on Your Storyteller Hat. Pros/Cons of online loans versus local banks?
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.
PR Fuel
JULY 24, 2018
Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.
Waxing UnLyrical
MAY 27, 2015
The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time. Image: Paul Swansen via Flickr, CC 2.0.
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