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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It has pivoted to record stories about the crisis and provide web services. You can build gorgeous apps and websites.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. I love to work out at the gym nearby and ride my bike on local roads.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. In particular, expect to see more smaller affinity networks that meet both virtually and physically. The counter-trend to increased digital communications is the growing desire to meet in person.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

It built its own web crawler and put a lot of emphasis on earned media attribution. Investor relations platform Q4 said it added several new features for scheduling, managing and tracking metrics for virtual investor meetings. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

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